Beat the frustration of having your luffa, pearls or exfolients float or sink! A matrix is created in the gel that actually suspends particulates like its in an "anti-gravity" state.
A shake of the bottle will introduce bubbles into the gel and will stay that way. (heat will release them). Although not as as thick as a typical shower gel, it offers good foaming properties and is mild to the skin. Looks great plain or coloured and can really draw attention to your product.